Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding, the solution allowing different advertising buyers to simultaneously bid for the same impression on a publisher’s site at…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…