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Publisher Archives - Page 84 of 146 - ExchangeWire.com

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China Leads Mobile Ad Growth; SPH Invests in Australia’s Brand New Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

APAC Must Start Talking About Ad Blockers

Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a…

10 years ago

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

10 years ago

Helping to Dispel the Misnomer of the Ad Tech Tax

On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of…

10 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

10 years ago

China to Drive New Ad Dollars; AU Advertisers See Gains From People-Based Marketing

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Google’s ‘Blatant’ Walled Garden Must Come Down

No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…

10 years ago

The Rise of the Digital Consultant

You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital…

10 years ago

Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…

10 years ago

Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow…

10 years ago