ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers…
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…