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Publisher Archives - Page 80 of 146 - ExchangeWire.com

Publisher

Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…

10 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Native Advertising: Three All-Too-Common Misconceptions

Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for…

10 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…

10 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…

10 years ago

Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…

10 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago