Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For…
Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…
SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…