In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…
Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's…
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…