With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…
Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…
Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…
Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech…
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40%…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…