ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…
How does a publisher set up a data strategy that takes today's always-on environment into consideration? In the latest chapter of…
They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are…
How does a publisher value its inventory and select the best partners to work with to facilitate the needs of the…
It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to…