Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of…
Email is one of the oldest marketing channels that can still be exponentially more profitable than Facebook and can benefit…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The World Media Group (WMG), a strategic alliance of ten of the world's leading premium media brands, recently commissioned analysis…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive…
There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Publishers are under pressure to continuously monetise their own inventory, as well as help advertisers justify their ad spend. ExchangeWire…
Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building…