Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of…
Viewing advertisements across can be a disorganised experience. Publishers are trying to grow their revenue by selling space, no matter where…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It's no secret that mobile is where the audience is. But what options are there to monetise that audience. Writing…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…