Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There…
Speaking to ExchangeWire, Josh Speyer (pictured below), CEO, AerServ, discusses the changes mobile publishers can focus on to make it…
Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the…
There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to…
In order for publishers to be competitive and drive revenue for success, as well as for marketers to better engage…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Last month (23 May, 2016) Criteo announced the launch of its new header bidding platform for publishers, Criteo Direct Bidder.…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…