To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…
Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…
With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
Transitioning from a position in publishing to a role in ad tech helped Lulu Phongmany, VP strategic partnerships, PulsePoint, bridge…