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Publisher Archives - Page 64 of 146 - ExchangeWire.com

Publisher

Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

In-App Targeting Vendor Won’t Need SDKs from APAC Marketers

Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…

8 years ago

Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird

Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below),…

8 years ago

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

8 years ago

China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago