As more and more content goes digital, publishers have been trying to keep up with engaging video strategies. But has…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…
In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising…
Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as…