With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the…
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018;…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
With so much focus on data and technology, it seems the digital advertising industry may have forgotten how to be…
The world for publishers has changed over the last year with a focus on quality content and ways to unlock…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…