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Publisher Archives - Page 61 of 146 - ExchangeWire.com

Publisher

APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…

8 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

8 years ago

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

8 years ago

What’s in Store for Ad Tech This Year

Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this…

8 years ago

What’s on the Horizon for Header Bidding

Header bidding has been one of the hottest topics for the last year, giving the advertising industry new ways to…

8 years ago

Google Chrome’s Ad Blocker Is a Nudge to In-App Advertising

Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing…

8 years ago

UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…

8 years ago

IAB AU Calls for Structure, Simplicity & Transparency

With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…

8 years ago

Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH

Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the…

8 years ago