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Publisher Archives - Page 58 of 146 - ExchangeWire.com

Publisher

Why Gaming Apps Can Win with 6-Second Video Ads

When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning…

7 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Mobile Continues to Fuel Growth of Header Bidding

Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry…

7 years ago

Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase…

7 years ago

Fixing the Internet One Digital Ecosystem at a Time

Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company…

7 years ago

China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Dear Google, Your Last-Minute GDPR Policy Could Ruin Publishers

On 22 March, 2018, a mere two months before the GDPR is enforced, Google announced on its blog that it…

7 years ago

As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased…

7 years ago

Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are…

7 years ago