Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the…
Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was…
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The…
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in…
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says…
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After…