In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out…
In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at…
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products &…
This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European…
Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of…
It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…
Ask any publisher and they’ll tell you ad nauseum just how valuable Facebook has been for third-party distribution over the…