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Publisher Archives - Page 51 of 146 - ExchangeWire.com

Publisher

Overzealous Ad Blocking Sees Publishers Lose Out; E-Commerce on the Rise in US Lockdown

In today's ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce;…

5 years ago

A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today…

5 years ago

COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear…

5 years ago

bet365 Backs White Bullet for Renewed Ad Protection Partnership

White Bullet Solutions, the digital marketing transparency experts, today announced the continued ad protection partnership with leading online gaming brand…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

24sata and Njuskalo Selects Permutive as its First Data Management Platform

Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo…

6 years ago

Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore

Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used…

6 years ago

GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

How to Prepare for a Life Without Cookies

Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire…

6 years ago

Top Publishers Rely on Video Ads for Mobile Monetisation

How do publishers of the world’s top apps monetise and engage their users in a meaningful way that is effective…

6 years ago