It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The…
Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns.…
Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to…
Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in…
Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency…
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange…
Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in…
Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to…