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Publisher Archives - Page 145 of 146 - ExchangeWire.com

Publisher

Google Takes On Yield Optimisers As It Allows Ad Networks To Buy AdSesne Inventory

Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers…

16 years ago

Right Media Exchange: Leading Platform Talks Ad Trading, Liquidity, Global Reach And Brand Safety

Launched in 2005, the Right Media Exchange is now the world’s largest ad trading platform. Billions of ad impressions are…

17 years ago

Bluekai Explain Their Data Exchange Platform And Hint At European Move

Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad…

17 years ago

How Publishers Can Monetise Their Data In The Exchange Marketplace

The non-premium market is growing. Adjug, RightMedia and Wunderloop continue to attract advertising budget. Google is launching their new and…

17 years ago

Wunderloop Connect: Enhancing The Online Media Buy In Europe

Wunderloop Connect launched its trading platform in March 2007, and has grown significantly in a number of European markets over…

17 years ago

How agencies are morphing into ad networks; Pubmatic data reveals more complicated picture

How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…

17 years ago

Pubmatic Report Suggests Online Ad Pricing Is Recovering In The US

Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US…

17 years ago

Google Set To Launch European Advertising Futures Market

Interesting piece today in the NMA relating to Google’s Advertising Exchange plans. Although it was well known among agencies and…

17 years ago

Why Google Intends To Become The Dominant Player In The Exchange Marketplace

Google can see the opportunity in ad exchanges – and knows it can reap the financial rewards if it can…

17 years ago

Advertising Exchanges: The Growing Ad Trading Opportunities For Publishers

Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict…

17 years ago
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