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Publisher Archives - Page 144 of 146 - ExchangeWire.com

Publisher

Publisher Trader: Managing The Ad Exchange Channel

There’s been a lot of coverage around the re-launch of the DoubleClick Exchange. Much of it has been misinformed and…

16 years ago

New DoubleClick Ad Exchange Is Open, Neutral And Allows Real-Time Bidding

Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger…

16 years ago

DoubleClick Ad Exchange: The Traders On The Buy And Sell Side

Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new…

16 years ago

Rubicon Acquires Audience Profile Company, Others Online; Google Adx Official Launch Imminent

Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it…

16 years ago

Mobclix: Enabling Iphone App Developers To Trade Ads On Open Exchange Platform

The mobile ad market has grown significantly over the past twelve months with the advent of advertising on the iphone…

16 years ago

Ad Networks: Prospering In The Automated World Of Display Advertising

The death of the ad network has been greatly exaggerated. From the conversations I’ve been having with ad net execs,…

16 years ago

What Is The Secondary Premium Display Market?

The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary…

16 years ago

Yield Specialist, Admeta, Now Offering Optimised Solutions For European Publishers And Ad Networks

Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being…

16 years ago

Rubicon Project’s Q2 Market Report Points To Improvements In CPM Rates

The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM…

16 years ago

Two Billion UK Ad Impressions Sold On The Adjug Exchange In July

Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK…

16 years ago
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