Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices…
The big news yesterday was Google’s whopping $750 acquisition of Admob, the largest mobile ad network globally. It is no…
With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over…
Leading German media and technology company, United Internet Media, plans to merge its entire TGP division into European leading audience…
In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number…
MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy…
The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers…
After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space…
Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading…