A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm…
It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser…
MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to…
Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display…
Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar…
Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or…
Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of…