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Publisher Archives - Page 141 of 146 - ExchangeWire.com

Publisher

Is The EU Cookie Directive Scaring Off the Data Exchanges From The European Market

Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over…

16 years ago

The Growth Of Mobile Display And How To Keep Up To Date On Market News

There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant…

16 years ago

Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together

Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will…

16 years ago

Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens

Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile…

16 years ago

Why The European Ad Network Will Survive And Prosper Over The Next Twelve Months

Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks…

16 years ago

Apple Buys Quattro For $275 Million Dollars As The Mobile Display Market Enters New Phase Of Growth

It was announced this week that Apple acquired mobile ad network Quattro for a rumoured $275 million dollar. It’s Apple’s…

16 years ago

Why Cisco Invested In Quantcast; DSP Battle Hots-Up As Invite Media Officially Open Its European Office

Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast.…

16 years ago

Admeld Partners Adjug And Infectious As New European Real-Time-Bidding Integrations Announced

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB…

16 years ago

Admeld CEO, Michael Barrett, Explains Move Into Mobile Ad Optimisation

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given…

16 years ago

MediaEquals Launching New Trading Platform For Premium Publishers In UK

MediaEquals, an online trading platform for traditional media, is now looking to move into the display market early next year.…

16 years ago