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Publisher Archives - Page 140 of 146 - ExchangeWire.com

Publisher

Tribal Fusion Discusses Its Ad Network 4.0 Model, Why Ad Networks Will Continue To Add Value And The Arrival Of The DSPs

The ad networks continue to play a big role in the way European agencies and advertisers buy online display advertising.…

16 years ago

Exchange Brief: Improve Digital Says Publishers Can Benefit From RTB; DoubleClick DFA Rigged To Work As A DSP

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…

16 years ago

Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…

16 years ago

Adfonic Launches Open Mobile Ad Marketplace For European Premium Publishers

The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms;…

16 years ago

Jay Stevens Discusses Audience Buying, Publisher Safety And How Rubicon Intends To Work With DSPs

The Rubicon Project recently announced a raft of partnerships to underpin its existing offering to European publishers and ad networks.…

16 years ago

Adsafe: Brand Protection And Verification Tools Will Attract More European Marketing Budget To Online Display

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After…

16 years ago

IPad App Ad Market Could Be Huge For Mobile Display; Another Key Reason Why Apple Acquired Quattro

Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another…

16 years ago

Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed

The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate…

16 years ago

Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends

Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the…

16 years ago

Project Mars Announced, As German Publishers Launch New Exchange Marketplace For Premium Inventory

A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The…

16 years ago