Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate –…
» The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to…
You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser…
Adify is a vertical ad network platform that helps publishers build out their own network, augment their reach, and connects…
» With all the debate on the convergence between search and display, it was timely that SES London devoted a…
» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword.…