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Publisher Archives - Page 137 of 146 - ExchangeWire.com

Publisher

The Rough Guide To Real-Time Bidding In The European Market

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors…

16 years ago

Behavioural Targeting Should Be More Transparent Say UK Publishers

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural…

16 years ago

How Much Of That £709 Million UK Ad Spend Is Going Through Ad Networks?

The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to…

16 years ago

Should European Advertisers Introduce The EPTAB, Its Own Behavioural Targeting Icon?

The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting…

16 years ago

Consolidation In Ad Net Market Begins, As Burst Buys OTP Media

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP…

16 years ago

Yieldbot CEO, Jonathan Mendez: No Better Data To Understand Publisher Visitors, Interests And Intentions Than Site Analytics

Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some…

16 years ago

Luc Thang: Orange Ad Market Will Create More Value For Publishers And Better ROI For Advertisers

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory…

16 years ago

OpenX CEO Tim Cadogan Speaks About The Launch Of The New Orange Ad Market

Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will…

16 years ago

Orange And OpenX Partner, As Orange Ad Market Is Launched In Europe

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…

16 years ago

MediaBrokers Report On The Global Exchange Eco-System

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…

16 years ago