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Publisher Archives - Page 136 of 146 - ExchangeWire.com

Publisher

Kwame Acheampong, Httpool MD, Discusses Central And Eastern European Display Markets, RTB And Automated Trading

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and…

16 years ago

Quantcast Brings Its “Lookalike” Data To The UK; Hires Phil MaCauley To Head Up Operation

Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business…

16 years ago

Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion…

16 years ago

Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market:…

16 years ago

Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

The numbers are always a problem with these state of the industry reports - always too focused on the US…

16 years ago

Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…

16 years ago

Ad Nets And Publishers At Odds Over Premium Inventory; Axel Springer In The Hunt For TradeDoubler

Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting…

16 years ago

Why Ad Exchange Trading Allows Publishers To Become Media Buyers

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels…

16 years ago

As Rubicon Releases Revv For Demand, Will We See European Publishers Turn To SSPs To Trade In Real-Time?

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…

16 years ago

The AOL Self-Service Ad Platform; The Argument For A Display Futures Market

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in…

16 years ago