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Publisher Archives - Page 135 of 146 - ExchangeWire.com

Publisher

Tom Jenen Explains The Mechanics Of Impression-Level Trading On The Admeld Platform

RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage…

15 years ago

Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable…

16 years ago

Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth…

16 years ago

The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about…

16 years ago

Admeld Partners With The Media Trust As It Looks To Combat The Growing Threat Of Malvertising

Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue…

16 years ago

The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a…

16 years ago

Top 1000 Global Web Sites… Fingers At The Ready Biz Dev People

I love the data Google Ad Planner released this week on the top 1000 sites globally. The most vistied site…

16 years ago

Will Germany Become The Powerhouse Of Exchange Trading In Europe?

The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on…

16 years ago

InMobi's $2 Million Dollar Mobile Ad Fund; IBM Data Grab With Coremetrics Acquisition

» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179…

16 years ago

Rubicon Builds Out Its Malware Security Offering By Acquiring SiteScout

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take…

16 years ago