A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater…
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology…
What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through…
I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the…
Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at…
» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke…
» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does…
Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle…