The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the…
Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up…
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer…
AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in…
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist…
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display…
OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…
Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making…
The European display market is dominated by the UK, France and Germany. These three account for most of the spend…