Fairfax, a leading publisher in the Australian media market, has announced a partnership with Adx to provide audience extension across…
Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build…
Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices…
We recently announced the date for this year’s ATS London. If the event last year was big, this year promises…
ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model…
The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…
In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…
Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the third part of his three-part series for ExchnageWire Vainikka explains…
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline…
Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites…