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Publisher Archives - Page 110 of 146 - ExchangeWire.com

Publisher

'How the Number of Advertisers Will Impact Your eCPM in a Private Ad Exchange', by Leif Jägerbrand, co-founder & CRO, Admeta

Leif Jägerbrand is one of the founders of Admeta, a leading technology and knowledge provider of white labelled Private Ad…

13 years ago

Sandy Hubert, Head of Cadreon UK, Explains Cadreon's Offering and the Future of RTB

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global…

13 years ago

John Hughes, President of Products at TubeMogul, Reflects on Recent Video RTB Study

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video…

13 years ago

The State of Display Advertising in the Nordics (and how it's connected to salmon) by Tanja Sanders, MD, myThings

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors…

13 years ago

Private Ad Exchanges are First Party Business

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to…

13 years ago

ATS London: How Data and Technology Are Affecting Change in Advertising

ATS London returns to the BFI on September 18th. The line up and planned content is more expansive than ever.…

13 years ago

Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…

14 years ago

French Publisher Exchange, La Place Media, Will Officially Launch on August 1st, Appointing Fabien Magalon as MD

Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory…

14 years ago

Toby Ross Discusses Fairfax’s New Audience Extension Proposition

Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google,…

14 years ago