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Publisher Archives - Page 108 of 146 - ExchangeWire.com

Publisher

Is The Programmatic Upfront Really In The Interests Of Advertisers?

A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article…

13 years ago

ATS Paris Wrap-Up

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…

13 years ago

'French RTB Leads the Way with Publisher ‘Liberté, Égalité and Fraternité’' by Jean Claude-Muratore, Sales Director, Turn

I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories.…

13 years ago

Programmatic Premium: Why The Market is Still Not Ready to Adopt

Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up…

13 years ago

Damon Scrarr, Commercial Director at Yahoo!7, Discusses The Australian Mobile Ad Market

Damon Scarr is Commercial Director at Yahoo!7. Here he discusses the maturing mobile ad market in Australia and how publishers…

13 years ago

Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives

Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…

13 years ago

Video: Rubicon Project Founder & CEO Frank Addante Delivers Keynote at ATS London 2012

Frank Addante, Founder & CEO, Rubicon Project delivered the second keynote of the day at ATS London 2012 asking the…

13 years ago

Rob Brett – Head of Data Trading, Future Publishing: 'Are publishers their own worst enemy?'

Rob Brett is Head of Data Trading and Commercial Analysis at Future Publishing. Here he discusses how publishers can make…

13 years ago

Stuart Byrne Gives the Auditor's Perspective on the Viewability Shake-up

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many…

13 years ago

ATS Paris Agenda And Speakers Details Now Available For October 24 Event

ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for…

13 years ago