The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is…
Habits evolve and technologies progress - but it appears the core challenges of business rarely change. It was not so…
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…
To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and…
In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST…
Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international…
ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS…