There seems to be, at times, a polarisation in the publisher business. This won’t surprise many people, most businesses have…
Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We…
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to…
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of…
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it…
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting…
Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I…
Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…
As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for…