While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…
It’s a fact of life that data on the continent doesn’t come in the same convenient packets that it does…
The Rise of the Machines Humans Ashton Carter. Ever heard of him? Nope, me neither. We should’ve though. As US…
In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a…
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paulo Cunha, Co-Founder & CEO shiftforward…
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently…
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still,…