ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships…
The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…
Having recently partnered with four major APAC mobile operators, Amobee's presence in the region has been progressively getting stronger. ExchangeWire…
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses…
Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time…
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better…
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM…