Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic…
With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit.…
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its…
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today,…
To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the…
PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies…
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than…
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and…
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be…
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today,…