There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on…
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the…
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are…
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its…
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…
It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…
From the street, Tokyo-based publisher Toyokeizai looks like a typical publisher. However, what is happening inside the building is nothing…
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second…