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  • Adform personalisiert für TUI fly; Rosige Zeiten für Messaging-Apps

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adform-TUI fly Kooperation; Anteil an Mobile Messaging-Nutzung in Deutschland wächst; 1plusX startet in DACH; und Fünf Fragen an Siamac Alexander Rahnavard. Adform personalisiert für TUI fly Seit einem Monat bereits aktiv, [...]

  • Sintec Buys Operative; AppNexus IPO Already Under Way?

    News

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta [...]

  • A Tighter Rein on Programmatic: German Code of Conduct

    News

    From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards [...]

  • India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

    News

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 [...]

  • Data Availability Can Fix APAC Lack of Programmatic Trust

    News

    Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major publishers in the region remain reluctant to share [...]

  • Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian [...]

  • Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

    News

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; [...]

  • ‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean

    News

    It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind of an ad-solution that can fit somewhere into the value chain isn’t the preserve of [...]

  • Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers only seriously consider two brands; AOV increasing on smartphones; [...]

  • Time to Shift Programmatic Focus from the Present to the Future

    News

    The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts. Imagine for a minute that you’ve swapped [...]


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