ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed…
Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…
Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…