ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m…
Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…