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Programmatic Archives - Page 9 of 199 - ExchangeWire.com

Programmatic

StackAdapt’s Co-Founder Vitaly Pecherskiy Takes the Reins as CEO to Lead Global Charge for Growth in 2024

Co-founder and former COO of StackAdapt Vitaly Pecherskiy, steps up to chief executive officer, starting this month.  StackAdapt is an…

2 years ago

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab’s Privacy Sandbox Taskforce

Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an…

2 years ago

Predictions 2024: Open Web

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve…

2 years ago

Predictions 2024: Contextual Advertising

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…

2 years ago

The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack

Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s…

2 years ago

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform,…

2 years ago

ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future

The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down…

2 years ago

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

How Curation Unlocks Fresh Audiences for Marketers

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…

2 years ago

PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the US & UK

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a groundbreaking data collaboration with Experian,…

2 years ago