Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…
The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…
It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…