The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…
What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…
Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over…
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this…
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many…