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Programmatic Archives - Page 85 of 199 - ExchangeWire.com

Programmatic

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

9 years ago

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

9 years ago

Slipping Footfall; Trust Issues Over Data

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

5 Steps to Ensure a Secure Marketplace for First-Party Data

The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…

9 years ago

DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer…

9 years ago

AppNexus Announce Staff Cuts: Potential Pre-IPO Streamlining?

Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’…

9 years ago

Less Ad Fraud in UK; SpotX / Vemba Partnership

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud…

9 years ago

The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tuned Global Wants Indonesian Brands to Think Beyond Audio

Audio may not be a new media; but brands need to start thinking about how they can better use the…

9 years ago