• Advertiser

How SMEs Can Benefit from Programmatic Advertising

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50%…

• Display

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…

EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…

• Facebook

Discrepancies in Facebook Tracking; Digital Habits of US Voters

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Mobile

Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure…

• Analytics

Refined Labs wechselt Besitzer; Neustar investiert in Europa

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser
• Analytics
• Data
• India
• Mobile
• Programmatic
• Social Media
• Targeting

Indian Gamer Behaviour Must Be Played Up to Better Target Ads

Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…

• Ad Tech

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…